Building a Strong Brand Identity and Digital Presence for Butek Tanks - A Specialist Division of Butyl Products Ltd

 

butek-tanks-new

Butek Tanks is a specialist division of Butyl Products Ltd., focused on the design, manufacturing, and global supply of sectional steel water tanks and other high-quality water storage products. All products are designed and manufactured in the UK, serving industries ranging from agriculture to industrial water storage applications worldwide. Butek Tanks needed a new brand identity and digital presence to position itself as a leader.

Problem:

As a newly created division, Butek Tanks faced several critical challenges:

  1. No Existing Brand Identity: Butek Tanks had no previous branding to leverage, meaning a complete visual identity must be crafted from scratch. It was essential to differentiate Butek Tanks from its parent company, Butyl Products Ltd., while maintaining a connection to its core values. The brand also needed to fit within a broader strategy for other divisions, ensuring consistency.
  2. Digital Presence Nonexistent: Butek Tanks needed a robust and modern website to showcase their water storage solutions and reflect their expertise in the field. The challenge was creating a site that would serve both as an informative resource for industrial clients and a platform to drive global inquiries.
  3. Distinct Identity for Sub-Divisions: Butyl Products Ltd. has multiple sub-divisions, including an e-commerce division focused on pond liners. This required a unique brand identity and e-commerce platform to reach a specific, consumer-facing audience while still linking back to the parent company.

Solution:

Butek Tanks partnered with Create2Convert, a leading creative and digital agency, to establish its brand identity from the ground up and build a fully functional website to support its international operations. The project also involved creating distinct brand identities for other sub-divisions within Butyl Products Ltd.

1. Creation of a Distinct Brand Identity

Since Butek Tanks had no pre-existing identity, Create2Convert started by crafting a brand narrative that reflected the core values of quality, precision, and UK-based manufacturing.

  • Logo Development: Create2Convert designed a completely new logo for Butek Tanks, using clean lines, strong typography, and industrial-inspired elements to convey durability and expertise in water storage solutions. The colour scheme reflected a modern, industrial feel while evoking reliability and trust.
  • Visual Identity System: A comprehensive visual identity system was created, covering everything from colour palettes and typography to imagery and iconography. This system was designed to be flexible enough to be applied across marketing materials, digital platforms, and trade show presentations.
  • Sub-Division Branding: Create2Convert developed a separate but visually connected logo and brand identity for the pond liner sub-division. The design reflected the environmental and practical aspects of the product, with earthy tones and modern design elements, appealing to both DIY customers and professionals in landscaping.

2. Website Design and Development

  • Custom Website for Butek Tanks: Create2Convert designed and developed a comprehensive, user-friendly website that served as the digital home for Butek Tanks. The site was optimised for industrial buyers, focusing on technical specifications, product descriptions, and case studies showcasing their water storage solutions.
    • Responsive Design: The website was built with a fully responsive design to ensure seamless user experiences across all devices, including desktop, tablet, and mobile.
    • Global Focus: Given the international nature of Butek Tanks’ clientele, the website was developed with multilingual capabilities and detailed product catalogues to cater to a global audience. The site featured an easy-to-navigate product inquiry system, allowing customers from any region to request quotes or further details.
  • E-Commerce Integration for Pond Liner Sub-Division: Create2Convert built a dedicated e-commerce site for the Pond Liner division, featuring a clean, simple user interface optimised for easy shopping. The platform included product filtering options, secure payment gateways, and detailed descriptions to enhance customer trust and increase conversions.

3. Digital Marketing and SEO Strategy

To support the launch of the new brand and website, Create2Convert devised a digital marketing strategy focused on driving traffic and building Butek Tanks’ online presence:

  • Search Engine Optimisation (SEO): The site was optimised for search engines, ensuring that key terms related to sectional water tanks, water storage solutions, and industrial water systems were fully integrated into product descriptions and blog content.
  • Content Marketing: Industry-specific blogs and case studies were published to attract search traffic and establish Butek Tanks as an authority in water storage.
  • Pay-Per-Click Campaigns: PPC campaigns were launched to target specific international markets and drive relevant traffic to the site, particularly for high-value contracts in regions where water storage solutions are in demand.

Results:

1. Successful Launch of a Distinct Brand Identity

Create2Convert’s work provided Butek Tanks with a distinctive and memorable brand identity from scratch. The robust and industrial design of the logo and visual identity system made an immediate impact, allowing Butek Tanks to stand out in a crowded market. The cohesive branding across Butek Tanks and its sister divisions established a clear relationship between all Butyl Products Ltd. offerings.

2. Significant Improvements in Online Presence

The new website immediately positioned Butek Tanks as a leader in the water storage industry. Key performance improvements included:

  • 40% Increase in Product Inquiries: The easy-to-navigate website, with clear call-to-action buttons and detailed product information, drove a substantial increase in product inquiries from international clients.
  • Boost in Global Reach: The website’s multilingual features and optimised content led to a marked increase in traffic from target regions such as Africa, the Middle East, and Southeast Asia, helping Butek Tanks establish a stronger global presence.

3. E-Commerce Success for Pond Liner Sub-Division

The Pond Liner e-commerce platform was met with immediate success:

  • 25% Growth in Online Sales: Within the first quarter post-launch, sales of pond liners saw a significant increase, thanks to the intuitive user experience and well-executed SEO strategies.
  • High Customer Satisfaction: Customer feedback indicated that the shopping experience was seamless, leading to repeat purchases and positive reviews, particularly from landscaping professionals.

Key Takeaways:

Butek Tanks’ partnership with Create2Convert was instrumental in establishing new, distinct brand identities from the ground up. Creating a cohesive branding system for Butek Tanks and the sub-divisions of Butyl Products Ltd. has provided the business with a unified brand presence across multiple markets.

The expertly designed website and targeted e-commerce platform are valuable tools for driving global business growth. Create2Convert’s ability to combine cutting-edge design with strategic digital marketing has empowered Butek Tanks to thrive in both industrial and consumer markets.