About Create2Convert
Create2Convert is led by Alex Barton, a branding specialist who has been designing results-focused websites since the dawn of the internet age.
I help businesses create brands and websites that do more than look good. They need to position the business properly, speak clearly to the right buyers, communicate value with consistency and build enough trust for people to take the next step.
That means getting the brand, messaging, and website working together so visitors do not just land, look around, and leave. They understand who you are, why you matter and why you are worth choosing.
Usually, the issue is not effort. It is that the business is making people work too hard to understand why they should choose it.
That is where I help. I work directly with businesses to identify where the message, positioning or website is getting in the way, then fixes what needs fixing first.
Founder led, by design
No handovers. No dilution.
You work directly with me from diagnosis through to delivery.
The thinking doesn’t get passed from strategist to designer to developer. The person identifying the problem is the same person helping to solve it.
“What I do for clients comes from real experience of building my own businesses, not just theory.”
Alex Barton, Founder,
Create2Convert Ltd
What I look for
Before recommending any changes, I look at the areas most likely to be affecting clarity, trust and conversion.
How clearly your offer comes across
1
How quickly your value lands
2
Where trust is being lost
3
Where your message is too vague
4
What’s getting in the way of more enquiries
5
You will come away knowing what is not landing, why it is happening, and what to fix first.
What I usually see
Most businesses do not need more people to land on their website. They need more of the right people to understand why they should choose them.
After years of working across brand identity and website design, the same patterns show up again and again:
- Good businesses that are hard to understand
- Websites that look right but don’t convert
- Messaging that feels broad when it needs to be precise
The result is predictable.
People land on your site, hesitate, and move on.
Not because you are the wrong choice.
Because you are not the clearest one.
My role is to spot that properly, strip it back, and fix what is getting in the way.
Start with a Website & Conversion Review
When the right people are reaching your site and not enquiring, this is the best place to start.
60 MINUTES | RECORDED | 5 CLEAR FIXES | NO GUESSWORK | MONEY BACK GUARANTEE | £97