As more and more people use their smartphones and other mobile devices to access the internet, it's important for businesses to have a mobile-friendly website. Not only will this help you rank higher in search engines, but it will also make your website more user-friendly.
Why should you care about mobile-friendly websites
If you're not convinced yet that you need to make your website more mobile-friendly, here are some reasons why you should care:
- More people are using their smartphones and other mobile devices to access the internet than ever before. In fact, according to recent studies, as many as 56% of internet users now access the web exclusively through their mobile devices.
- Google has been known to favour websites that are optimised for the mobile user experience.
- A website that is optimised for mobile devices is more user-friendly and will rank higher in search engines. This is because search engines take into account the mobile-friendliness of a website when ranking it in their search results.
How do you know if your website is mobile-friendly?
The easiest way to check is to use Google's Mobile-Friendly Test tool. Just enter the URL of your website and Google will tell you whether or not it is optimised for mobile devices.
If your website isn't mobile-friendly, there are a few things you can do to make it more user-friendly.
If you're not sure how to redesign your website, or if you need help with the technical aspects of website design, give us a call at Create2Convert a call on 01376 516686 or email hello@create2convert.co.uk and we'll be happy to help.
Once your website is mobile-friendly, you need to start thinking about your marketing strategy. In order to reach more mobile users, you need to create a mobile-friendly version of your website. You can also use Google AdWords to target mobile users.
If you're not sure how to get started, contact a digital marketing agency like Create2Convert for help. We'll be able to create a customised digital marketing strategy that is specifically tailored to your business.
Mobile web development is changing the game for businesses, so it's important to stay ahead of the curve. By following these tips, you can make sure that your website is optimised for mobile devices and that you're reaching more mobile users.
What are some ways to make your website more mobile-friendly
Thankfully, making your website more mobile-friendly is a relatively easy process. Here are a few tips to get you started:
1. Use a responsive design
A responsive website design is one that automatically adapts to the size and resolution of the device it's being viewed on. This means that no matter what type of device your website is being viewed on, it will always look and function correctly.
2. Use a mobile-specific template
If you're not using a responsive design, you can still make your website more mobile-friendly by using a mobile-specific template. This will ensure that your website looks and functions correctly on smaller screens.
3. Optimise your website for mobile search
Google has started to rank websites that are optimised for mobile devices higher in search engine results pages (SERPs). To ensure that your website is optimised for mobile search, make sure that your website's title tags and meta descriptions are specifically tailored for mobile devices.
4. Use a mobile-friendly font size
Many website owners make the mistake of using a small font size on their website, which can be difficult to read on smaller screens. Make sure that your website's font size is large enough to be easily readable on mobile devices.
5. Use touch-friendly buttons and links
If you want your website to be truly mobile-friendly, make sure that all of your buttons and links are touch-friendly. This means that they should be easy to tap on mobile devices.
6. Use a mobile-friendly layout
When designing your website, make sure that you use a layout that is suitable for mobile devices. Avoid using too many columns or too much text, and make sure that all of your buttons and links are within easy reach.
7. Test your website on different devices
The best way to ensure that your website is optimised for mobile devices is to test it on as many different devices as possible. This will help you identify any areas that need improvement.
By following these tips, you can make your website more mobile-friendly and improve your website's usability on smartphones and other mobile devices. Remember, the key is to keep the design simple and easy to navigate. If you're not sure how to get started, give Create2Convert a call on 01376 516686 or email hello@create2convert.co.uk and we'll be happy to chat and offer advice.
Ways to rank higher
There are a few ways that you can improve your website's ranking in search engines:
- Use keyword-rich titles and descriptions
- Optimise your website for mobile devices
- Add fresh, original content on a regular basis
- Use social media to promote your website
- Connect with other websites in your industry
If you're looking for help with website design or digital marketing, the team at Create2Convert can assist you. We have years of experience in designing and developing websites for mobile devices, brand identities and creating content that converts. Call us on 01376 516686 or email hello@create2convert.co.uk us today to discuss your needs!
Conclusion
The website and digital marketing world have changed drastically in recent years. With the rise of mobile web browsing, businesses need to have a website that is designed with those devices in mind or risk losing customers who are on the go. Search engines are also ranking mobile-friendly websites higher, so it's important to make sure your website is optimised for those devices. Google has even announced that it will be giving preferential treatment to websites that are mobile-friendly in their search engine results pages (SERPs).
